Key Account Manager
Key Account Manager
Salmari is dark intense salmiak liquor with a refined premium taste, made in Finland. More than a liquor, Salmari is a cult brand — arty and mysterious. Our mission is to elevate people’s nightly spirit and let them experience the night in all its dimensions: Beyond the Dark Universe.
Salmari continues to grow strongly and is expanding its commercial team in the Netherlands.
To accelerate our growth we are looking for a Key Account Manager (full-time).
You are responsible for Salmari’s most important commercial relationships in the Netherlands. You combine strategic thinking with hands-on execution and play a key role in growing the brand across on-trade and off-trade.
Full-time · Netherlands
About the role
Identify and acquire new on-trade (horeca) and off-trade (retail) accounts.
Develop and execute new business strategies to establish volume growth.
Build and maintain long-term relationships with Salmari’s most important partners.
Negotiate and manage annual deals with distributors and key on-trade accounts.
Activate key accounts to drive volume, visibility and product rotation.
Build and manage a structured sales pipeline using CRM.
Work independently while closely aligned with the commercial team.
Report directly to the Commercial Director.
Office / field ratio: approx. 30% office – 70% field.
What does a day as
Key Account Manager look like?
You start your day by answering emails and ticking off your to-do list at the Salmari HQ. Then, you have a meeting with the commercial team about the coming week.
Next, you hop into your Salmari car, ready for a day full of sales and appointments—It’s going to be a good day!
Today you will go to Rotterdam to visit the top on-trade accounts, discussing how to activate Salmari and boost rotation. After that, you visit an important horeca distributor in the Rotterdam area and you have meeting with a horeca group: a potential new client.
At the end of the day, you do a report on the last weeks sales performance.
A productive Salmari day! ♦️
About you
Completed (commercial) education ( HBO / WO).
Solid experience in a sales or commercial role.
Experience in on-trade (horeca) and/or off-trade (retail).
Experience within alcoholic beverages brands is a strong plus.
Strong dealmaking, negotiation and relationship-building skills.
Energetic, convincing and professional communication style.
Preference for being in the field rather than behind a desk.
Independent working style with strong planning and administrative skills.
You connect with the Salmari brand.
A valid driver’s license (B).
Native Dutch and professional English.
Preferably living in Randstad.
Follow us on Instagram @salmari.beyondthedark
Salmari offers
Market-based salary for 40 hours p/w.
Competitive bonus structure.
Freedom to plan and organize your own workweek.
Salmari company car, laptop and mobile phone.
Creative and ambitious work environment at a fast-growing brand with HQ in Amsterdam.
Professional growth opportunities in a dynamic scale up environment.
Free beyond the dark energy and merchandise.
Apply
Would you like to join Salmari as Key Account Manager?
We’d love to hear from you!